When investigators and regulators examine the reach of McIntyre’s investment promotion operation, they focus on the Australian National Review’s 550,000 claimed followers. That number understates the operation’s actual audience. In 2021, McIntyre co-founded TruthGroup — a censorship-free social media company that owns Truthbook.social and claims to be creating almost every major social media alternative platform. The TruthGroup ecosystem reached a specific and precisely valuable audience: people who had been banned from Facebook, YouTube, and Twitter during COVID-era content moderation and who were looking for platforms where investment promotion could not be removed. That audience is exactly who is still being reached by Gesara Bay City and Nesara Bay City marketing today.

 The audience reach of McIntyre’s investment promotion operation has consistently been described in this investigation’s reporting in terms of ANR’s 550,000 claimed followers. That figure is sourced from McIntyre’s own self-published materials and may itself be inflated. But even accepting it at face value, it understates the total audience that his property investment pitches have reached.

In 2021, McIntyre co-founded TruthGroup — a social media company whose stated mission is creating almost every major social media alternative platform but censorship-free. TruthGroup owns Truthbook.social, a Facebook alternative for people who reject mainstream platform content moderation. McIntyre’s own LinkedIn profile described the platform as ‘growing faster than Facebook did in the beginning.’ His own website biography describes TruthGroup and Truthbook.social as providing a platform for those who care about freedom of speech.

The timing of TruthGroup’s 2021 founding is significant. It was established at the peak of COVID-era content moderation, when Facebook, YouTube, and Twitter were removing vaccine misinformation, lockdown protest coordination content, and alternative medicine claims at scale. The people whose content was removed — or who simply objected to platform policies and migrated voluntarily — were precisely the freedom movement community that ANR had been building as its investment audience since 2016.

TruthGroup’s censorship-free positioning meant that investment promotion content that might have been removed from mainstream platforms as potential financial fraud could be published on Truthbook.social without platform-level interference. The investment pitches for Lux Projects, Nesara Bay City, and Gesara Bay City that ANR embedded in its editorial stream could be shared, amplified, and discussed on Truthbook.social without the friction that mainstream platform moderation creates.

For ASIC’s contempt examination and AUSTRAC’s fund flow investigation, the TruthGroup ecosystem is relevant because it is the distribution channel through which investment promotion reached audiences beyond ANR’s direct readership. The question of whether investment content on Truthbook.social constitutes carrying on a financial services business in breach of the Federal Court order extends the scope of the ASIC examination beyond ANR itself to a separate but closely connected platform infrastructure.

What TruthGroup Is and Why It Was Built

TruthGroup is a company co-founded by McIntyre in 2021 that operates a portfolio of social media platforms described as alternatives to mainstream censored platforms. The flagship is Truthbook.social, a Facebook alternative. The broader TruthGroup portfolio aims to create alternatives to every major social media platform on the premise that mainstream platforms suppress truth and independent voices.

The commercial logic of TruthGroup is straightforward from a freedom movement perspective. Mainstream social media platforms have increasingly implemented content moderation policies that remove health misinformation, financial fraud warnings, and coordinated inauthentic behaviour. For an operator whose content frequently triggers those moderation policies — anti-vaccine content, anti-establishment financial promotion, claims that regulators are corrupt persecutors of independent operators — a platform that does not apply those policies is operationally valuable.

On Truthbook.social, investment promotion content can be posted, shared, and amplified without the risk of removal. A post describing Nesara Bay City as an exciting early-stage investment opportunity cannot be reviewed and removed by a Facebook moderator if the post never appeared on Facebook. A promotional video for a Lux Projects webinar cannot be taken down by YouTube’s financial fraud detection systems if it was only distributed through Truthbook.social and never uploaded to YouTube.

This is not a hypothetical observation about the platform’s design. It is a description of how censorship-free platforms function in practice: they remove the platform-level friction that mainstream social media applies to financial fraud promotion, health misinformation, and coordinated content campaigns. That friction, while imperfect and inconsistently applied, has a genuine protective function for users of mainstream platforms. Its absence on Truthbook.social and equivalent censorship-free platforms means that the protection does not exist for users who have migrated from mainstream platforms.

In 2021, McIntyre co-founded TruthGroup to create censorship-free social media alternatives. Investment promotion content that triggers financial fraud detection on mainstream platforms cannot be removed from Truthbook.social. The platform’s censorship-free design is, for users, the absence of a protection.

— Aus National News, 25 May 2026

The Canberra Rally and the Scale of the Live Audience

McIntyre’s own biography on jamiemcintyre.com describes him as having addressed approximately 500,000 people at the Canberra Rally in February 2022. That rally was the largest gathering of Australia’s COVID freedom movement, held at Parliament House, with attendees travelling from every state and territory.

The 500,000 figure may be an overstatement of actual attendance — independent crowd estimates at political events frequently differ from organisers’ claims. But even accepting a significantly more conservative estimate, the Canberra Rally represents a live audience contact with Australia’s freedom movement community at a scale that is qualitatively different from the ANR digital audience. A person who attended the Canberra Rally and heard McIntyre speak has an in-person exposure to him as a credible community leader that no amount of online content can replicate.

That in-person credibility is the foundation on which subsequent investment pitches are built. A freedom movement community member who heard McIntyre address a crowd of that scale at Parliament House has been given strong social proof that he is a significant figure within their community. When Lux Projects’ investment pitches subsequently arrive through ANR, Truthbook.social, or the 21st Century University, they arrive with that social proof already established.

ASIC’s contempt examination encompasses the full scope of McIntyre’s post-2016 investment promotion activities. The Canberra Rally speech — where a person subject to a Federal Court ban from providing financial services addressed an audience of freedom movement members in his capacity as a freedom movement leader — is within the scope of that examination if the speech contained content that constituted investment promotion or if the event was used to generate investment leads for subsequent conversion.

The Complete Audience Architecture: How It All Connects

The full audience architecture of McIntyre’s investment promotion operation, when mapped from its outermost reach to its innermost conversion point, comprises five distinct layers.

The outermost layer is the freedom movement event audience. Live events — the Canberra Rally, state-based freedom rallies, the Free Speech Summit in July 2025 — provide in-person credibility establishment with an audience that has self-selected into the community that the operation targets. No financial product is promoted at this layer. Trust is built.

The second layer is the ANR and TruthGroup digital ecosystem. ANR’s 550,000 claimed followers on the main platform, plus Truthbook.social’s freedom movement audience, receive a constant stream of anti-establishment political commentary, health freedom content, and financial independence messaging. No specific investment product is necessarily promoted at this layer. But the audience’s trust in McIntyre as a credible figure, and their conditioned distrust of ASIC and mainstream financial warnings, are continuously reinforced.

The third layer is the 21st Century University. Audience members who engage with ANR’s financial independence content are directed toward paid and free courses at 21stCenturyYou.com. The Property Investment Masterclass and related courses provide the educational credibility framework. A student who has completed a property investment course delivered by McIntyre has established a specific learner-educator trust relationship that makes them significantly more likely to act on subsequent investment recommendations.

The fourth layer is the lead capture infrastructure. The free guide sites — lombokfreereport.com, futuriscitylombok.com, balifreereport.com — harvest contact details from people who have moved through the earlier layers and are now actively interested in specific investment opportunities. The person who downloads the free Lombok property guide has, in essence, submitted their name and contact details to the sales pipeline. They become a warm lead.

The fifth and innermost layer is the sales conversion — the Zoom webinar, the direct email sequence, the personal sales call that converts the warm lead into a fund transfer to Freedom Fox Enterprises or Marina Bay Holdings Pty Ltd.

The TruthGroup ecosystem connects layers one and two in a way that ANR alone cannot achieve. Truthbook.social provides a social sharing mechanism through which freedom movement community members can share ANR content within their personal networks, exposing it to people who do not directly follow ANR but who are connected to someone who does. It creates a social graph distribution mechanism for investment promotion content that operates outside mainstream platform moderation.

Five layers: freedom movement live events build in-person trust; ANR and TruthGroup digital platforms condition the audience to distrust regulatory warnings; the 21st Century University establishes educational credibility; lead capture sites harvest contact details; Zoom webinars convert warm leads into fund transfers. The TruthGroup ecosystem distributes content through the social graph of every community member who shares it.

— Aus National News analysis, 25 May 2026

What July 2026 Changes for This Architecture

Australia’s AML Tranche 2, taking effect in July 2026, extends anti-money laundering obligations to professional gatekeepers including lawyers, accountants, and trust and company service providers. It does not directly regulate social media platforms. Truthbook.social is not a financial institution and Tranche 2 does not impose AML reporting obligations on it.

However, Tranche 2’s expansion creates an indirect effect on the TruthGroup ecosystem’s role in the investment promotion architecture. If the Australian intermediary entities — Freedom Fox Enterprises and Marina Bay Holdings Pty Ltd — are brought within expanded AML obligations as a result of their remittance dealer activities, the due diligence they are required to perform on fund sources will increase. An investor whose funds originate from a Truthbook.social-promoted investment pitch will face more scrutiny at the collection entity level from July 2026.

More directly relevant: ASIC’s Scam Fusion platform, through which it coordinates with online platforms to remove fraudulent investment content, has been used to take down investment scam websites since 2022. In April 2026, ASIC ramped up action against AI-powered online investment scams, removing record numbers of harmful social media phishing and investment scam websites. Whether Truthbook.social’s censorship-free positioning makes it a target for ASIC takedown action — as distinct from mainstream platforms that cooperate with ASIC’s removal requests — is a question that the contempt proceedings, if brought, will force into the open.

The October 2026 ban expiry will allow McIntyre to operate financial services businesses without breaching the Federal Court order. But the AML Tranche 2 expansion means that the informal collection layer that operated without AML obligations will face new reporting requirements. The combination of an expired ban and new AML obligations creates a different operating environment for any future iteration of the operation — one in which the regulatory friction that was absent from 2016 to 2026 will be present.

What Investors Who Found McIntyre Through Truthbook.social Must Do

If you encountered McIntyre’s property investment pitches through Truthbook.social, through any TruthGroup-affiliated platform, or through a social media post shared by a community member on a censorship-free platform, your pathway into the investment was through the TruthGroup ecosystem rather than ANR directly. That pathway is relevant to ASIC’s investigation and should be described specifically when you report.

Contact ASIC on 1300 300 630 or at asic.gov.au. When reporting, describe not only the investment amount and the entity you paid, but the specific platform through which you encountered the pitch. If you found it through Truthbook.social, a shared post from someone in your Truthbook.social network, a TruthGroup-affiliated newsletter, or any platform that described itself as censorship-free or as an alternative to mainstream social media, say so. The platform through which the pitch reached you is relevant evidence for the ASIC examination of whether the promotion constituted carrying on a financial services business in breach of the Federal Court order.

Contact AFCA at afca.org.au or 1800 931 678 if your funds passed through Australian bank accounts. From 12 March 2026, AFCA can investigate receiving banks in scam transactions. Contact Ditreskrimsus Polda Bali at Jl. W.R. Supratman No. 7, Denpasar, Bali, and provide your transaction records.

If you are still a member of Truthbook.social or any TruthGroup-affiliated platform and are continuing to receive content about Gesara Bay City, Nesara Bay City, or any Lux Projects or Lux Property Group development, screenshot every piece of content and preserve it with dates. This content is potentially relevant evidence for the ASIC contempt examination of whether investment promotion on censorship-free platforms constitutes breach of the Federal Court order.

Sources: jamiemcintyre.com (founder biography — TruthGroup and Canberra Rally references, self-published, verified May 2026); LinkedIn — Jamie N McIntyre post on Truthbook.social launch; TechBullion — Aftab Ahmad, ‘The Australian National Review Is Not What It Claims to Be,’ 25 March 2026; MEXC News investigative series, March 2026; ASIC Media Release 26-063MR, April 2026; Anti-Money Laundering and Counter-Terrorism Financing Amendment (Tranche 2), effective July 2026; ASIC v McIntyre [2016] FCA 1276; ASIC Media Release 16-357MR; AFCA — expanded scam jurisdiction, 12 March 2026; Ditreskrimsus Polda Bali criminal report (2026); AFP senior detective, on background, March 2026.